The personal information we collect about you and treats can come from Pusher Sweden AB
websites (both their own and other websites and social networks of a third party), our apps,
electronic mail and other electronic communications, customer membership, calls to customer
service, printed and digital registration forms for such competitions, promotions, events, etc. Even
from publicly available information from social networks and other public sources.
Referring to the law we mean below the Data Protection Regulation, GDPR, and other relevant
Swedish data protection legislation.
This information we collect:
We collect contact information such as name, address, email address, information on social
networks or telephone number. There may also be other information necessary to provide you
with access to your specific account profile, login name / email address, screen name, irreversible
passwords or security questions.
Details of technical equipment that you use to connect to any of our sites or applications, such as
the IP address of your computer or device, the type of operating system and browser type and
version. If you connect to a Pusher Sweden AB website or app to a smartphone or other mobile
device, we can also collect data on the phone's unique ID, the advertising ID, geographic location
and similar data.
Information on the use of
websites,when you visit or interact with our websites, including our chat on Facebook, Instagram,
or newsletter, we use automatic data collection technology to collect certain information about
your activities. It includes information about the links you click on, which pages or the content you
are watching and for how long, as well as other similar information and statistics about your visits,
such as response times for content, filhämtningsfel and visit length on some pages. This
information is collected automatically using cookies (browser cookies, Flash cookies) and Web
beacons as well as with the help of tracking third-party services. Read more in Customize your
personal information and cookies / similar technologies.
information that you voluntarily provide us about your experience with our products and services.
Consumer generated content
Content that you create and then share with us by uploading it to any of our sites or apps,
including apps on social networks like Facebook. It could be photographs, videos, personal
stories or another. We may collect and publish consumer generated content associated with a
wide range of activities, including contests and other promotions, webbcommunity- and consumer
activities and participation in third-party social networks.
Information on social networking
information you share publicly on a social network or other information in your profile on a social
network of a third party (such as Facebook) and you allow the network to share with us. This
includes basic account information (name, email address, gender, birthday, hometown, profile
picture, username, friends list and the like) and further information or activities you allow the
social network to share. We get information on your profile or part of the profile on a social
network every time you download or communicate with a Pusher Sweden AB -webbapplikation on
a social network like Facebook, every time you use a feature of social networking that is
integrated in a Pusher Sweden AB-site (such as Facebook Connect) or every time you
communicate with us through a social network. To learn more about how your information in
social networks of third parties gathered by the pusher Sweden AB, or if you do not agree to
share data from social networking, visit the website of the respective social network.
Payment details and financial information
here applies to all the information we need to complete an order or that you use to make a
purchase, such as a debit or credit card information (cardholder name, card number, expiry date)
or other forms of payment. We ourselves have no access to banking information such as credit
card details, but they are managed by line banking providers. Whatever method we handle
payment information and financial data in a way that complies with applicable laws and standards
such as PCI DSS.
Calls to Customer Service
Call our Customer Service can be recorded on local operational needs (such as the quality or
training purposes) and in some cases to file proof that the information obtained about our privacy
policy. Credit card details are not recorded. If required by applicable law, informed you about the
recording at the beginning of the call and will be able to deny it.
to keep our data up to date, we may collect information about you from other sources, including
publicly available personal data such as track. To secure payment, etc., we can also use the
information we collect with credit records such as UC, and from our partners.
The collection, purpose and legal basis
to our processing of your personal data will be legally presumed that there is a legal basis for this,
that it is necessary to fulfill a contract with you or a legal obligation, or that the treatment is done
by balancing interests or since you have given your consent to a specific treatment. Below are
examples of the purposes for which we process your personal data and under which legal basis
this is done, unless otherwise expressly stated in connection with the collection of your personal
Pusher Sweden AB,where appropriate, the legitimate interest of the below-mentioned personal
data processing on the basis of a balance of interests is to offer you a better shopping and
customer experience, and to provide customized offers and other relevant information, and
adequate service and communication. As part of our effort to constantly make improvements for
our customers, we analyze how you use the service. Another interest is to prevent crime and
provide security for our customers, our employees and for us as a company.
We collect information in the form of log files that records activity on the sites and collect data
about your surfing habits. The information is automatically created and helps us to find errors,
improve performance and maintain security at the sites. In case you are a customer of a member
Pusher Sweden AB, the data also to analyze your behavior to be used as a basis to provide you
with targeted and relevant marketing offers, benefits and discounts, product information,
invitations to events, etc., so-called profiling.
Legal basis: Interest (non-member) or the performance of contracts for customer membership
Web beacons are small strings of code that creates a graphic image on a Web page or in an
e-mail message that is designed to transfer data back to us. Information collected via web
beacons may include technical data IP address and information about how you respond to an
e-mail campaign (like what time the mail was opened and which links you click in the message).
We may use web beacons on our sites or insert them in emails you receive from us. We use
information from Web beacons for a variety of purposes, including traffic reports for the site, to
count unique visitors, advertising, auditing and reporting of e-mail as well as individual
customization of the website. In case you are a customer of a member Pusher Sweden AB, the
data also to analyze your behavior to be used as a basis to provide you with targeted and
relevant marketing offers, benefits and discounts, product information, invitations to events, etc.,
Legal basis: Interest (non-member) or performance of a contract for membership (Member)
As we respond to inquiries and other matters we collect usually the contact information and the
information (such as order status, technical issues, products, brands, questions or complaints about
products, general questions) that we need to solve the issue.
Legal basis: Performance of the contract (customer questions) and interest (otherwise)
Contests, marketing and other promotions
We use your personal information to provide you with information about goods or services (such as
marketing materials, promotions or offers). It may be through email, ads, text messages, phone calls
and mailings to the extent permissible under applicable law. This use of your personal information
marknadsföringsändmål may also be subject to so-called profiling. Some of our campaigns can be
implemented on third party websites and / or social networks. For more information on our
competitions and other promotions, see the official rules or details attached to each competition /
Legal basis: Interest (non-member) and the performance of a contract for membership (member)
to send you ads and communicate with you in social networks we use your personal information when
you interact with the features of third-party social networks, such example "like" features. You can find
out more about the features and the profile information we can get about you, plus how to do to avoid
disclosing information by looking at the social network's privacy policies.
Legal basis: Interest (non-member) and the performance of a contract for membership (membership)
Individual adaptation (offline and online),
we we use your personal information to analyze your preferences and habits to anticipate your
needs, to enhance and customize your experience on our websites and in our apps, to ensure that
content from our sites / apps are optimized for you and your computer or device and to be able to use
the interactive features if you wish. We remember for instance your user name, your email address or
screen name so you can quickly log on the next time you visit our site, or so you can easily find the
goods you previously added to your cart. In case you are a member of Pusher Sweden AB, the data
also to analyze your behavior to be used as a basis to provide you with targeted and relevant
marketing offers, benefits and discounts, product information, invitations to events, etc., so-called
Legal basis: Interest (non-member) and the performance of a contract for membership (member)
advertising,we can work with advertising networks and other providers of advertising services that we
and other unrelated businesses use to produce advertising on the Internet. In case you are a member
of Pusher Sweden AB adapt some of the advertising to your interests based on information collected
on Pusher Sweden AB Web sites or to non-affiliated websites over time, through your use of other
digital services, social media, so-called profiling .
Legal basis: Performance of the contract of membership (membership)
We use your personal information to process and deliver your order, inform you of the status of your
order, check the addresses, verify your identity and other fraud prevention activities. This means we
use certain personal contact information and payment information.
Legal basis: Performance of the contract
customer Member of Pusher Sweden AB
If you are a member of Pusher Sweden AB, we use your personal information to create and manage
member accounts, for example, to give permission to log, secure member's identity, provide an
opportunity to view order history, save settings, analyze your behavior to use as a basis to provide
you with targeted and relevant marketing offers, benefits and promotions, product information,
invitations to events, etc., called profiling, and provide customer user customized content.
Legal basis: Completion of agreement on membership of
other public purposes
We use your information for other general business purposes, as internal marketing studies and
demographic studies and to measure the effectiveness of advertising campaigns, to evaluate, develop
and improve our services and products and systems. We also use your personal information in order
to ensure our own safety, prevent abuse of our services, prevent and investigate crimes and fulfill the
obligations we have under the law.
Legal basis: Interest and fulfillment of membership
information to third parties
We are committed to protecting your personal information. With the exception of the cases where you
have given your consent, we do not license or sell your personal information to third parties. However,
we may transfer to, or share your personal information with companies within Pusher Sweden AB
Group in the EU / EEA, and with select third parties as follows.
Here we mean outside companies that we hire to help us operate our business (such as order
fulfillment, payment processing, fraud prevention and identity checks, debt collection, operation of
websites, support services, promotions, web development, customer service, etc.). Service providers
and their staff are only allowed to use your personal information on our behalf for the specific tasks
they have to execute on our instructions and act as personal data assistants for us. They are obliged
to keep your personal information confidential and secure.
Due to legal
reasons,if Pusher Sweden AB or its assets are acquired by or merged with another company,
including through bankruptcy, we may share your personal information to any of our followers. We
may also disclose your personal information to third parties where required by law, in connection with
legal proceedings (such as in response to a request by a competent law enforcement authority, to
protect our rights, privacy, safety, property or the public, or to enforce the terms or conditions on our
To protect your personal data
in accordance with applicable law, we use your personal information only for as long as necessary to
fulfill the purposes for which your personal data collected or to comply with applicable legal
People who have access to your personal information
Your personal information is handled only by authorized personnel in the performance of their duties
and, depending on the purpose for which your personal information has been collected (staff of
customer service, among other things, access to your information in the customer database).
Measures in operating
environments,we store your personal data in operational environments that use appropriate security
measures to prevent unauthorized access. We follow reasonable standards for the protection of
personal data. The transmission of information via the internet is sadly not quite sure. Although we do
a lot to protect your personal information, we can not guarantee the security of the data during
transmission through our websites. If we detect integrity violations announces Pusher Sweden AB
Data Inspectorate and the affected customers where required by law.
Steps away fromyou,
it is important that you also involved in keeping your personal information safe and secure. For
example, consider choosing a password that is difficult for others to guess. Never reveal your
password to anyone. It is you who are responsible for keeping your password confidential and for all
use of your account. If you're using a shared or public computer, make sure that your user information
is not stored on the computer. Be sure to log out of your account every time you leave your computer.
Make use also of the privacy settings and controls we provide on our site or in our app.
Customize your personal data
Cookies / similar technologies
Advertising, marketing and
promotions,you may at any time terminate the marketing communications from all media including
third party social networks by calling customer service. Note that even if you terminate your marketing
messages, you can still receive administrative messages from us, such as order confirmations or
other transaction information, notifications of account activity (account confirmations, password
changes, etc.) and other important messages.
in accordance with the law, you are entitled to by us free to request information about the personal
data Pusher Sweden AB handles about you after you clearly stated what information you wish to
receive (such as which categories of specific personal information we hold about you and for which
purpose). You can exercise these rights by contacting us. We will then want to verify your identity. We
will respond to your requests without undue delay and within a month. In case we can not meet your
wishes, we will notify you and indicate why. We will send the registration book to your registered
Modification and removal of personal data and data portability
In some ways limited to what is required by law, you can request the deletion, correction or
modification of your personal information, refuse processing of your personal data, restrict the use
and disclosure of personal information, get transferred (ported) the personal data you have provided
to us and revoke any consent to the processing of your personal data. Note that in some cases we
can not delete your personal data without also deleting your account. It may be necessary for us to
keep some of your personal information after you requested removal to meet our obligations under
law or contract. It may also be permitted by applicable law we will retain certain personal information
in order to meet our business needs. Some of our sites have a special feature that you should be able
to review and edit the personal information you provided us. Please note that our registered
customers must be able to prove their identity (such as login name / email address and password)
before they can access their account information and make changes. This helps us prevent
unauthorized access to your account. Please note that all information given to us is treated in
accordance with applicable law and to the extent permitted by law.
Right to object
You have the right to object to our processing of your personal data as we do with the support of
legitimate interest for a balance of interests. We must, then, after you specify what treatment you
disagree with, show that there are interests which outweigh. You also have the right at any time to
object to the processing of your personal data carried out for direct marketing, including branding. The
members are subject to the profiling of the commitments Pusher Sweden AB has over its members as
long as the customer membership progress.
Changes and complaints
long as the customer membership progress.
Changes and complaints
Changes / adjustments in the policy
If you believe that we treat your personal information in contravention of applicable regulations we ask
you to immediately report this to us. You have the opportunity to turn to the Data Inspection if you